Registered in 2006, HBC operates through offices in Rome and Shanghai, providing the right balance between Western management and qualified presence in China.
The multiple B2B services are customized with our customers to perfectly match market needs and business results.
We support small and medium-sized enterprises (SMEs) to navigate the complexities of the Chinese market. We provide expert guidance on:
- Developing market entry strategies
- Company registration and licensing
- Establishing strategic partnerships
- Managing legal and compliance
- Developing marketing campaigns
HBC's unique blend of Western management expertise and local China knowledge gives us a distinct advantage. We leverage these strengths to:
- Facilitate cultural understanding between European companies and Chinese partners
- Effectively address language barriers and cultural differences
- Ensure seamless communication and collaboration between the two regions
We tailor our B2B services to each client's specific needs. Our comprehensive approach includes:
- Market research and competitor analysis
- Developing custom business plans and strategies
- Identifying and securing key business partners
- Managing operations and logistics
- Providing ongoing support and guidance
HBC's team is led by founding member Flavio Sarandrea, and includes Italian and foreign nationals from Hong Kong, Taiwan, and China. Our team brings a wealth of perspectives and expertise, including:
- Industry-specific knowledge
- Proven track record of success in the European market
- Excellent communication and negotiation skills
- In-depth understanding of Chinese business culture
- Extensive local contacts and partner network
Our action-oriented approach stems from our belief that satisfied customers will recommend us to others. We tend to take action because we know new business comes from referrals of satisfied clients. We understand that establishing a business in China requires a partner who can provide customised solutions to support their growth strategy.
Ultimately, we are committed to delivering flawless services designed to help businesses thrive in Europe. We strive to provide accurate and efficient services, tailored to the unique challenges of the European market. We believe in building strong partnerships that will lead to long-term success for our clients.
Our commitment to customer satisfaction drives all of our actions. We provide comprehensive business services aimed at helping clients navigate the complexities of the European market. Whether you are seeking to incorporate a company, protect your intellectual property, or build a successful team in China, we are here to provide the support you need.
We believe the best way to help our clients succeed is to take a proactive approach. We work closely with our clients to understand their needs and develop customised strategies to help them achieve their goals. We are not afraid to challenge the status quo and find innovative solutions to help our clients thrive in the European market.
We are committed to providing our clients with the highest quality of service. We strive to ensure our services are flawless and that our clients are completely satisfied with our work. We aim to build strong client relationships based on trust, transparency, and mutual respect.
Our comprehensive business services include conducting feasibility studies, evaluating operations viability in China, analyzing market trends, and connecting you with suitable distributors, sales agents, and potential business partners in the European market.
Our team of marketing experts in China can develop customized marketing campaigns aimed at effectively reaching your target audience, raising brand awareness, and driving sales in the Chinese market. We leverage our expertise in local market dynamics and consumer behaviour to optimize your marketing strategy.
Our M&A expertise in Europe helps identify and evaluate potential acquisition targets or franchising opportunities that align with your growth strategy. We conduct comprehensive due diligence to ensure viability and provide valuable insights for investment decisions.
Our outsourced management services in China provide comprehensive support for your operations, including navigating customs practices, providing legal counsel, and managing day-to-day operations on your behalf, ensuring smooth market entry and maximizing team efficiency.
Complete guidance for establishing your business entity in China, whether as a limited company or representative office. Our experts ensure full compliance and smooth navigation through complex regulatory requirements.
Comprehensive trademark protection services to secure your intellectual property rights in the Chinese market. We guide you through the entire registration process to build a strong protected position.
Full-spectrum HR services including recruitment, payroll management, and labor law compliance. Our experienced team helps you build and manage an efficient workforce in China.
Expert risk assessment and partnership evaluation services to ensure successful transactions in China. We provide comprehensive analysis to support informed investment decisions and risk mitigation strategies.
- Feasibility studies & Market Analysis
- Distributors and business partner research
- Sales network setup & Marketing campaigns
- Supplier research & Marketplace solutions
- Acquisition target identification
- Business Management in Outsourcing
- Customs practices support
- Legal advice and litigation assistance
Utilising our extensive network, we will find distributors that align with your brand values and target audience, and connect you with them.
Our experienced team will negotiate favourable contracts to ensure fair pricing, clear distribution channels, and efficient product logistics.
We will guide you in building a strong distribution network, securing shelf space in key retail channels, and establishing brand awareness in the target markets.
Entering the Chinese market presents unique challenges, but our distribution expertise can help you navigate them with ease. We will find the ideal partners for your brand, negotiate advantageous terms, and guide you in establishing a strong market position. Under our guidance, you will be able to effectively expand your influence in this vibrant market. Our comprehensive service includes identifying suitable distributors, negotiating contracts, building a strong market presence, and providing ongoing support throughout the process.
Establishing a direct sales network in China requires understanding complex regulations and managing various costs. We can help you set up your business and efficiently manage operations.
We have helped European companies establish successful sales networks in China, including distribution partnerships and direct sales strategies. We can customise solutions to your specific needs and market segments.
We will develop a strategy that considers traditional retail and online markets, while taking into account your product category, target audience, and existing distribution channels.
We can manage your business through our office in Shanghai, China , and regional managers in key cities, providing hands-on support for staffing, inventory management, and customer service.
Our team conducts comprehensive research to identify and connect you with renowned machinery suppliers in China. We evaluate manufacturing capabilities, quality control, delivery timelines and pricing, ensuring you partner with the most suitable supplier for your specific requirements.
We deeply understand the complexities of the European market, facilitating smooth communication and negotiations with furniture suppliers. Our expertise helps secure favourable terms, including competitive pricing, clear payment conditions and transparent shipping arrangements.
Our expertise extends to procuring fashion suppliers, connecting you with manufacturers renowned for quality, craftsmanship and industry standard compliance. We understand the nuances of the fashion industry, from trend forecasting to supply chain management.
Beyond identifying the right suppliers, we provide ongoing support throughout your procurement journey. From contract review and quality assurance to logistics coordination, we ensure you establish successful and sustainable collaborations with Chinese suppliers.
If you have any questions about our expertise in China's commercial area development and management, please feel free to contact us directly. We would be happy to discuss your specific needs and tell you how our team can help you do business in China.
Rome Via Salaria 174 - 00198 – Roma - Italy
Tel. +39-06-8542732
Italian mobile +39-3343784748
China mobile +86-13764849441 flavio@hubchinabusinessconsulting.com
1029 South Zhongshan Road (S) Building 8, 2nd Floor, 200011
Tel. +86- 13764849441
VAT No. 91300007914779399
HBC is a business consulting company for small & medium-sized companies interested in developing business relations with China.